Memorial Coliseum Among Most Powerful North American Venues In Digital Marketing Reach

02/15/2012
FORT WAYNE, Ind. – The Allen County War Memorial Coliseum in Fort Wayne, Ind. was recently listed at No. 99 on Venues Today Magazine’s Social Media Power 100 and is the only venue in the state of Indiana to make the list.

Created by Venues Today Managing Editor Dave Brooks and Paciolan Director of Social Media Matt Kautz, the VT Social Media Power 100 measures and ranks a venue's digital marketing reach. They researched over 300 venues in North America, scoring facilities for total number of fans and followers, with additional points for number of Tweets, Facebook Check-Ins and group listings on Twitter. The score is weighted for market size and facility type.

“We are proud to be the only Indiana venue listed on the VT Social Media Power 100,” said Memorial Coliseum Executive Vice President & General Manager Randy Brown. “I want to commend Nathan Dennison, our Coordinator of Marketing & Media Services, for his outstanding work in this area of our digital marketing services. This is a vital piece of the puzzle serving our guests and clients.

Among Central Hockey League host venues, the Memorial Coliseum, home of the Fort Wayne Komets, comes in third behind only No.30 BOK Center in Tulsa, Okla., (Tulsa Oilers) and No. 47 Intrust Bank Arena in Wichita, Kansas (Wichita Thunder). The Coliseum, also home to the Fort Wayne Mad Ants and the IPFW Mastodons men’s basketball program, is the only host venue in the NBA D-League or the Summit League to be listed on the rankings.
 
The Memorial Coliseum’s Facebook Page can be found at www.facebook.com/acwmc and you can follow them on Twitter at www.twitter.com/acwmcoliseum. The Memorial Coliseum can also be found on Foursquare, a popular smartphone location-based application which allows users to “check-in” at a particular place and share the information with their friends with tips, comments and photos. The Memorial Coliseum also offers an All Access Text Club, powered by AT&T, which lets subscribers receive event alerts and information via text message right to their mobile phones. You can subscribe by texting “MC” to 46862 from any text message enabled mobile device.
The top 5 venues listed on the VT Social Media Power 100 were: No. 1 The Roxy in West Hollywood, Calif.; No. 2 Red Rocks Amphitheatre, Denver, Colo.; No. 3 Madison Square Garden in New York; No. 4 Staples Center, Los Angeles, Calif.; and No. 5 Rupp Arena, Lexington, Ky.
 
For the entire list of VT Social Media Power 100 venues, visit www.venuestoday.com/smp100.
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